What a returned product is and what refurbished means
When someone buys something online and returns it, that product can no longer be sold as new, even if nobody has used it. The box is open, the seal is broken or it simply cannot be guaranteed to be intact any more. That is where the problem starts: it is perfectly usable merchandise that is left out of the normal supply chain.
The same goes for clearance stock: end-of-season surplus, model changes, packaging damaged in transit, items being discontinued. None of it is broken. It simply does not fit on a shelf of new products.
What we do is recover that merchandise at scale. We buy closed lots where nobody yet knows what is inside – hundreds of different items, with no listing, no price and no idea what condition they are in – and turn them into a catalogue, item by item: each unit is identified with its own code, gets its own listing written, is priced against its real market value and is given a place in the warehouse. Many were sent back having barely been used, if at all. Then they go back into circulation at a price that makes sense: you pay for the product, not for being first to open the box.
And ‘refurbished’, in our case, means exactly this: before an item goes out of the door we open it, check that it is complete, test it, assign its condition and sell it with a one-year warranty. What it does not mean is that it has been repaired or restored to factory condition, or that it arrives sealed: if something is not right, we say so and the price comes down, or it simply is not sold.